Part 1. Helping people
It all started back in 2007 when I set out to become a personal trainer. I wanted to help others with their health and fitness. Like most trainers, I thought once I was certified clients would come, but this proved to be wrong. No one was asking me for help. I desired to enrol in business coaching programs to help me learn sales and marketing and how to grow my personal training business.
Lesson one. Always be a student
Lesson two. Define the problems you have before trying to solve things.
Lesson three. Things take time, your business will only grow to your current skill set. If your business does not grow, your skills are lacking and you need to grow somewhere.
Part 2. Services don't scale
Once I had acquired what business knowledge I needed and had spent a number of years perfecting my craft in the fitness space, I was at capacity doing 100 half-hour sessions per week and knew this could not scale. I opened up a Corporate gym here in New Zealand, and within 2 years had 10 trainers, 2 physicians and a massage therapist. I won an award for the country's gym of the year and Fitness Innovator for an online program I had created. This gym model left me busier and with less money, more overheads, and more problems. And still unable to scale.
Part 3. Course/coaching hybrid
Doing Face to face or owning a gym did not scale, so I thought:
“What if I taught trainers how to grow their training business like I did instead?”
I created an online course that showed trainers how to do the things I did to grow the business. The content alone wasn’t enough; I had to provide group coaching and support to keep them motivated and troubleshoot their issues. The new model was a success; I was able to grow it by myself, from home, with great profit margins.
Part 4. A shifting market
Over the last 4 years of helping coaches and trainers start, grow and scale their online businesses, I have noticed things have changed. Complexity has become sexy. Trainers becoming more interested in their own vanity metrics and followers. Trainers create programs and 5-day challenges that get leads/clients and leave the clients no better off. Great marketing but the lack of desire and overall love for their craft and the industry. From this frustration, I created the FitPro Skool programs to help passionate coaches and trainers to stay in the industry for the long term.
Part 5. FitPro Skool
The idea is simple: More with less.
Show trainers how to build a successful online business with great profits, show them how to get keep their clients long term and get client results.
No more being a slave to the social media marketing machine— remove tech complexity, costs, headcount, and stress. After two years of experimentation, we found what we believe is the perfect model. We call it “Fitpro Mastermind Skool”, we live it, and we teach it too.
